“ Rather than positioning outdoor activities as an alternative to tech usage, brands should lean into technology and provide consumers with ways that tech can enhance in outdoor experience. “
1 / memoirs.
Designed for SONY's future optics product direction, Memoirs is a NewGeneration wearable camera. It can follow eye level & direction to shoot First View photography or video and then store these recorded memories to a media library conveniently.
2 / for who?
Targeting outdoor users. Record your activities with nature.
While we enjoy outdoor traveling, we are there to escape cities and civilizations, internet media especially. but when we try to take pictures of the to store experience in our memories, we use smartphones as cameras.
But smartphones distracts us from our outdoor experience, pull we back from nature to chats, news, videos, and games.
3 / what is an outdoor experience?
4 / market research.
Start researching post-COVID outdoor markets and users, analyzing the main competitor and benchmarks of existing camera products & technologies.
#insight
While camera and wearable camera markets are back to raising on post-COVID time, travelers are more desired to go out for trapped at home for a long time.
Almost 70% of these travelers will use smart phone in their adventure. A phone is mostly used to take pictures, but still used a lot in engaging internet media during an outdoor experience. Actually travelers don’t want to take the phone for its distraction, but the phone is mostly the only choice for recording memory.
5 / designing memoirs.
Starting with some ideation sketches, I tried developing the idea of an head wearable camera. I also added in some basic forms to help develop its style variety.
Making a mock up is the most beautiful way to experiment an idea
Using just cardboard, black paper, brown markers, and a white pencil, I am able to create 2 rounds of real scale mock-ups in a short time.
Round I
Round II
Rather than asking : ‘how do outdoor activities provide a tech detox,’ brands should consider : ‘how do we provide a nontoxic digital environment for outdoor users?’ ”
6 / user scenario.
Cast: Xinyuan Du
#Result
With single-ear hanging, the camera falls down frequently during outdoor activity. What’s more, the form is not acceptable for now, for it is too edge-cutting for nowadays outdoor markets.
7 / improve structure.
After trials with mock-ups and real environment wearing tests, I decided to go dual-ear wearing structure. But I still need to do some more experiments from real mock-up.
Dual-ear memoirs mock up.
This mock-up is for showing the scale of the final structure design and shaping the basic form without details.
8 / form.
Finding inspirations and make them into a customized mood board is my first step. Then, i start sketching form languages under the guide of these pictures to get me close to what I look forward to.
Form will tell a big story by vision.
9 / memoirs.
first person view.
Human turns head to capture things first, an eye-level camera can mimic real views of human.
Not only recording the real sights that you see in nature, but also capture your thoughts from every turns of directions your head goes to. This is memoirs, reappears your experience.
dual cameras.
Capturing 120 degrees in front of your head with 2 high performance cameras from SONY’s top optical technology.
memoirs. app
